When it comes to taking your business abroad, translating a website or blog is essential.

In fact, speaking the language of your target audience helps to create a more authentic connection and increase trust in your products or services. 

But if you want to go the extra mile, translation is not enough: you need localisation. This means adapting the translation of your content to the culture, traditions and needs of the target audience.

I help English-speaking companies and organisations reach Italian-speaking audiences online. I work with your team to create appealing Italian copy that promotes your offer and engages readers, while respecting search engine optimisation practices.

If your website has already been translated but you’re not happy with the result, don’t let poor translation damage your brand’s reputation. I can help you!

What is a website translation?

Content is core to any web strategy, it is what attracts and retains readers. Whether your audience is B2C or B2B, I create content that meets your objectives, brand voice and budget.

That is why translating content for the web requires a dedication that goes beyond a mere linguistic transposition from one language to another. 

In fact, translating for the web means

  • Choosing the right words, the ones that resonate and engage the reader;
  • Respecting the logic of writing for the web. This helps search engines understand what your content is about.

I offer English to Italian translations of: 

  • Sales pages
  • Product descriptions
  • Blog posts and case studies
  • Taglines and microcopies
  • Image captions, SEO titles, meta descriptions and meta tags
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Full or partial translation of web content

Many clients request a full translation of their website or blog, not realising that sometimes it is enough to translate the most relevant parts for the foreign market.

This allows you to improve targeted offers or ADV campaigns within your budget. 

Thanks to my translation and consultancy services, you will receive customised support to stand out in the Italian market!

What to expect from my translation services 

Whichever solution you choose, an accurate website translation can help you:

  • Give voice to your brand
  • Get closer to your audience
  • Develop new business opportunities
  • Improve the user experience
  • Create SEO-friendly content
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Here are some facts about the importance of translation for the web. 

According to “Can’t Read, Won’t Buy: Why Language Matters on Global Websites” by Common Sense Advisory, based on 2,430 consumers from 8 different countries:

  • 72.4% are more likely to buy online when they find explanations in their own language;
  •  56.2% believe that getting information in their own language is even more important than the price of the product or service they want to buy!

The Eurobarometer survey “Language preferences of online users” shows very similar data: given the choice, 9 out of 10 users visit sites in their mother tongue, 1 in 5 do not visit sites in languages other than their own and 42% have never bought goods or services from sites in other languages. This is the case even when users have an intermediate knowledge of other languages.